Leo Marrs

CEO & Co-Founder

  • Founder of America’s 1st Breath Studio

  • Multi-Award-Winning Designer

  • OpenExo Certified

With a lifetime of entrepreneurial experience and a track record of award-winning ventures, Leo has consistently demonstrated a knack for identifying opportunities and transforming them into successful businesses.

Among his accomplishments, Leo opened America's first breath studio in 2018, which quickly became a cornerstone of wellness in Venice, California, winning the "Best of Venice" award in 2019 and marking the genesis of today’s breath revolution. Leo’s own transformation through breathwork—the most reliable tool he found for stress relief, anxiety management, and anchoring in the present—infused his mission with a unique authenticity and purpose. Despite a planned feature by the LA Times being pre-empted by the pandemic, the studio's impact was undeniable.

A hybrid visionary entrepreneur and interdisciplinary designer, Leo's work is defined by a profound passion for developing transformative technologies that redefine human potential. Lixir Labs, Leo's opus, stands as the pinnacle of this journey, embodying his vision to integrate technology and human potential in unprecedented ways. With Leo at the helm, Lixir Labs is poised to be a leader in breath technologies and CPGs.

Leo is driven by an unwavering optimism for humanity's future. He believes in the power of technology as a tool for collective upliftment, sculpting a future that elevates beauty, truth, and goodness. Through Lixir Labs, Leo continues to pioneer new pathways for personal and collective evolution, inviting investors and collaborators to join in realizing this ambitious and impact-driven vision.

Chris Keener

CCO & Co-Founder

  • Master Storyteller

  • World-Class VO Actor

  • Strategic Brand Architect

Chris is a polymath and interdisciplinary creative with a diverse array of skills in branding, creative storytelling and content creation.

As the Creative Director for Mud\Wtr, Chris has played a pivotal role in scaling the brand to become the leading coffee replacement in the market. His expertise in developing successful direct-to-consumer (DTC) advertisements has contributed to Mud\Wtr's substantial growth through paid acquisition, establishing it as a powerhouse in the consumer-packaged goods (CPG) space.

Chris is a lifelong impact filmmaker and actor, with achievements in both on-camera and voice-over work, including projects for Netflix and National Geographic. His wide-ranging talents underscore his ability to connect with audiences on various platforms, enhancing the storytelling and branding efforts of the projects he touches.

Chris is increasingly sought after as a speaker for his success in DTC marketing and content creation. His vision for Lixir Labs is ambitious: to bring conscious breathing to global scale, leveraging his storytelling prowess and marketing insights to foster a world of greater health and happiness.

At Lixir Labs, Chris spearheads the production of our breath and imagination content. His ability to craft impactful narratives and immersive experiences has been instrumental in guiding individuals of all ages through transformational journeys. Chris's unique blend of creative talent, marketing acumen, and proven track record in growing a leading CPG brand are invaluable assets to Lixir Labs as we continue to innovate and step into leadership in the breath therapy market.